How to Market Books , now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs.

In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats.

How to Market Books - Alison Baverstock - Google Livres

This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Whether you are a marketing or sales director, manager or executive, How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company.

Written by Alison Baverstock , Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as "the bible of book marketing".

How to Market Books : Alison Baverstock :

The industry has become dominated Version papier du livre. How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market. Chapter 3 Techniques for writing effective copy.

Chapter 4 The layout and dissemination of marketing materials. Chapter 5 Direct marketing.

Roman – Wikipedia

Chapter 6 Using the internet to sell. Chapter 7 Free advertising.

Chapter 8 Organizing advertising and promotions. Chapter 9 Organizing events.

Chapter 11 Approaching specific interest markets. Useful contacts for further information. The Essential Guide to Maximizing Profit and Exploiting She was heavily involved in setting up both the Kingston Readers' festival and the MA in Publishing Studies at Kingston University, where she is a Senior Lecturer.

Peer's description of the Lords in BBC documentary | Daily Mail Online

She regularly gives seminars on Publishing Studies at various universities and also lectures on Creative Writing. She has written several books, including Marketing Your Book: An Authors Guide and Is There a Book In You? The Essential Guide to Maximizing Profit and Exploiting All Channels to Market Alison Baverstock Kogan Page Publishers , - pages 0 Avis How to Market Books , now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs.

The Essential Guide to Maximizing Profit and Exploiting All Channels to Market Kogan Page Series.