The stock market is an everyday term we use to talk about a place where stocks and bonds are "traded" — meaning bought and sold. For many people, that is the first thing that comes to mind for investing.

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The goal is to buy the stock, hold it for a time, and then sell the stock for more than you paid for it. How long do you hang on to stock? Investors who hold stock for 15 years or more usually succeed in the market.

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Stocks are long-term investments. But there are no guarantees.

So just as the federal government sells bonds to raise money, businesses raise money by selling stock. When you buy stock, you become a shareholder , which means you now own a "part" of the company. If the company's profits go up, you "share" in those profits. If the company's profits fall, so does the price of your stock.

If you sold your stock on a day when the price of that stock falls below the price you paid for it, you would lose money. In the stock market, prices rise and fall every day.

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When you invest in the stock market, you are hoping that over the years, the stock will become much more valuable than the price you paid for it. Copyright Northwestern Mutual East Wisconsin Ave. What is the Stock Market? Ways to Invest Risk and Rewards What is the Stock Market? Stocks are units of ownership in a company. Companies sell stock to get money to — Research better ways to make things Create new products Improve the products they have Hire more employees Enlarge or modernize their buildings So just as the federal government sells bonds to raise money, businesses raise money by selling stock.

How it works When you buy stock, you become a shareholder , which means you now own a "part" of the company. Stock prices can rise and fall In the stock market, prices rise and fall every day. Ways to Invest Risk and Rewards.